Tattoo artist Kat Von D has never exactly been a watered-down celebrity. She has rocked a very bold look and attitude ever since she first burst onto the scene well over a decade ago. Her business ventures span from LA Ink , to a vegan shoe line, to various musical projects, with her beloved line of bestselling makeup being her most notable venture to date. Still, Von D recently walked away from the company, selling her shares and relinquishing control of the makeup brand.
While she gave a detailed explanation for her departure, many fans have wondered if her many controversies also played a role in her big decision. Kat Von D was already a presence in pop culture when she established her makeup line in the mids. Featuring cruelty-free products Von D is an outspoken vegan , packaging designs drawn by the tattoo artist herself, and long-lasting formulas, the line launched to great fanfare. Fans loved the products and eagerly purchased signature items such as the inky black tattoo eyeliner and the matte liquid lipsticks.
Eventually, the line expanded to include full-coverage foundations, setting powder, concealer, and a contour palette. Love you all. A post shared by thekatvond on Nov 14, at pm PST. In mid-January , Von D abruptly announced she would be stepping away from her makeup company and sold all of her shares to the beauty conglomerate Kendo. The announcement came as a shock to her fans, although Von D expressed that her customers would experience a seamless transition and that the quality of the line would not suffer in the slightest.
This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.
The transition for you, my loyal customers, will be seamless. A post shared by thekatvond on Jan 16, at am PST. In her statement, Von D explained she was stepping away from her makeup line in order to focus on being a mother to her one-year-old son as well as continuing to develop her vegan shoe line and work on her budding musical career.
For over a decade, Von D has been dogged by claims she is anti-Semitic. The rumors started in when she was dating motorcycle aficionado Jesse James. James was photographed in a Nazi hat and doing a Nazi salute; although Von D was not wearing similar gear, she was caught in the crossfire nonetheless. Von D has denied the rumors and firmly states that she is accepting of all people and all religions. Happy Sunday from Baby Leafar and me! A post shared by thekatvond on Oct 20, at pm PDT. Ultimately, Von D went back on her original plan and vaccinated her son, but as far as many of her followers were concerned, the damage was done.
While the reason Von D gave for selling her makeup company shares might be just as she says, there is likely a wealth of other reasons behind her decision. View this post on Instagram.